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October 8, 2019 in Branding, Customer Experience, Customer Service by jessebgood 0 Comments

Three Tell-Tale Signs That Your Customer Service Sucks (and You Don’t Know It)

I recently worked with an entertainment venue that was interested in improving their customer experience. They used a customer survey system for measurement as many organizations do. Going into the last day of the m ...

September 24, 2019 in Branding, Customer Experience, Customer Service by jessebgood 0 Comments

Three Powerful Habits of Wildly Successful Customer Service Organizations

We live in a world of self-driving cars, viral media, and devices that can respond to voice command from anywhere in your home. In this same world, customer service expectations have evolved as well. As rising gener ...

June 25, 2019 in Branding, Customer Experience, Customer Service by jessebgood 0 Comments

How Chick-fil-A Outmatches the Competition With Customer Service Science

During my early years of college, I worked for a manager who was full of customer service mantras. My favorite was that, “It’s not rocket science.” After years of research, I’ve learned that she was right. Cus ...

May 28, 2019 in Branding, Customer Experience, Customer Service, Marketing by jessebgood 0 Comments

Five CX Tips I Learned in a Bowling Alley

I grew up in a small town in Wyoming, population: 8,000. My grandfather owned a farm that was over 1,000 acres, I knew kids that rode horses to school, and there were gun racks (with loaded guns in them) in most of ...

May 7, 2019 in Branding, Customer Experience, Customer Service, Marketing by jessebgood 0 Comments

3 Things I Learned About Branding From a Real Wyoming Cowboy

Branding Day—an annual tradition on the Good family farm. My grandfather lived in Wyoming and had a thousand acres of land where he raised cattle. Every spring, the calves were branded so they would be easily recogn ...

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